Dr. Yuqi Wang | Johnson C. Smith University

Yuqi Wang

Assistant Professor of Marketing

College Of Business And Professional Studies

Contact

Phone: 704-378-3525

Experience

Area(s) Of Expertise

Marketing Strategy

Marketing Analytics and Business Analytics

Data-Driven Decision Making

Technology-Enabled Marketing

Digital Marketing Management

SUBJECT(S) OF INTEREST

Artificial Intelligence and Machine Learning Applications in Marketing

VR/AR and Immersive Consumer Experiences

Blockchain and Emerging Technologies in Marketing

Data Security, Privacy, and Ethics

Consumer Behavior in Technology-Mediated Environments

Innovation and Digital Transformation

DEGREES EARNED

Ph.D. in Marketing from New Mexico State University.

Biography

Dr. Yuqi Wang is an Assistant Professor of Marketing at Johnson C. Smith University. She holds a Ph.D. in Marketing from New Mexico State University. Her research explores marketing strategy, business analytics, and data-driven decision-making, with a particular focus on the integration of emerging technologies such as AI, VR/AR, machine learning, blockchain, data security and retail management in marketing contexts. Before entering academia, she held leadership positions in sales and marketing in the luxury travel industry in Asia.