Barbara Atanga

Experience

Biography

Dr. Barbara Atanga is an Assistant Professor of Marketing at JCSU, where she teaches core and advanced marketing courses, as well as research and Senior Investigative Paper courses. She also serves as the lead for the ACBSP accreditation efforts within the Business Administration Department.

Dr. Atanga’s research focuses on consumer behavior, with particular emphasis on sustainability, prosocial behavior, and service failure. Her work has been published in journals such as the International Journal of Hospitality Management and the Journal of Hospitality and Tourism Management.