The University presents a strong brand with consistent, credible messages about students, faculty, staff and alumni. Building this strong brand for the University directly benefits our individual colleges, schools, departments and programs.
The following guidelines will help maintain the integrity of our logos for printed publications, web, posters, signs, collateral, and presentations. These guidelines will be updated as needed.
All academic, administrative and support units of the University are required to use the approved letterhead, envelopes, and business cards with approved logos.
You can get a copy of our current logos from our brand site.
The official font of the University logo is Classic Usuality.
Official school colors for print are:
For more information, please reference our brand site.
The following paragraph should be used in all University official news releases:
Founded in 1867, Johnson C. Smith University is an independent, close-knit urban University located in Charlotte, N.C. It has a growing national reputation for integrating the liberal arts with business, the sciences and technology in ways that empower tomorrow’s diverse entrepreneurial citizens and leaders. Offering 24 fields of study, including a master’s degree in social work, to more than 1,400 students from a variety of ethnic, socioeconomic and geographic backgrounds, the University’s excellent academic programs focus on servant leadership, civic engagement and global responsibility. For more information about JCSU, visit www.jcsu.edu or follow the university on social media sites Facebook, Twitter, YouTube, LinkedIn and Pinterest.
The official seal of Johnson C. Smith University may be used only for official documents, programs and proposals. The Seal may not be covered or used as a watermark.
The Johnson C. Smith University Golden Bull is only to be used for athletics and related collateral produced by the Office of Sports Information.
UCM can assist members of the faculty and staff to obtain a new or replacement name badge. Please make a request through our online request form.