University Communications and Marketing helps protect the University's image by guiding licensees and ensuring that their products live up to our standards. We also work with advertisers to make sure that our guidelines are followed to allow us to ensure that our image is upheld and that our University shines.
The assistant director of University Communications and Marketing provides input for marketing, advertising and brand management to ensure the University is communicating consistent identity and messages to internal and external audiences.
In addition to marketing the University, guidance is given for the strategic planning and creative direction of materials developed by individual divisions, departments, units, programs and initiatives.
Marketing activities involve working within the University on concepts that will increase positive internal and external communication. This function plans, prioritizes, and schedules marketing work through set University priorities and procedures to support the U.C.M department's mission and help the University achieve its goals.
Faculty and staff may have advertising opportunities but require marketing or creative input. Any request for an advertisement layout must be accompanied by a completed Creative Request Form that details size, specifications, and guidelines. In some cases, advertising requests may be made for research on media outlets and costs.
The Johnson C. Smith University trademark licensing program exists to protect and promote the name, marks, and logos of the University. The University partners with CORE81, to help in the administration and marketing of our program.
Any person or company that wishes to produce items bearing the University’s name or logos, must be a licensed vendor and be approved through the University’s licensing program.
To create an account and apply for a license, please visit: https://core81.com/get-licensed/
About CORE81 by CLC
CORE81 is a licensing solutions platform developed by CLC, the nation’s leading collegiate trademark licensing agency. CORE81 empowers colleges and universities to efficiently navigate the hurdles of establishing or developing smaller trademark licensing programs. Founded in 1981, CLC is a part of Learfield IMG College, the leading media and technology services company in intercollegiate athletics.
Inquiries regarding use of the University’s marks and other licensing information should be directed to:
The Assistant Director of Marketing
and
CORE81 by CLC
1075 Peachtree Street, Suite 3300
Atlanta, GA 30309
770.956.0520
Email: licensing@core81.com
