Guidelines

The first thing we ask our customers and constituents to remember is that this is not "our" site, and it is not "their" site. This is the University’s website. It does not belong to any one entity in the institution.

This is why Web Services has set guidelines for how content looks and behaves on the site.

JCSU utilizes a content management system to control the look and feel of our site’s pages and navigation.

Web Services is more than happy to help you create pages for the website or to create a section to house information, but that section will be placed in a template and contain a consistent look and feel. Individual units are not allowed to design their own "site."

Occasionally, if the director of Communications and Marketing feels a section has significant importance to the University, Web Services may alter an existing template or create a new template in order to accommodate content. This, however, is the rare exception and not the rule.

Information appearing on JCSU’s homepage will be managed through the director of Communications and Marketing with guidance from the President's Office.

Web Services may provide recommendations on best practices and trends. However, the unit executes and follows the decisions according to protocol.

All information on the site should be written in an easy-to-read voice that is accessible to all in Associated Press style modified with JCSU’s own stylebook.

Since our main goal is to communicate information effectively, Web Services will often need to edit information into smaller paragraphs than you might normally use. We also strive to remove jargon and technical language that our audience may not understand.

Our goal is to communicate with our audiences by reducing barriers to understanding wherever possible and by providing information that can be easily skimmed and understood.