About our Brand

JCSU Brand Promise

Johnson C. Smith University is an independent, close-knit, urban university with a growing national reputation for integrating the liberal arts with business, the sciences and technology in innovative, socially conscious ways to empower tomorrow's diverse entrepreneurial citizens and leaders.

JCSU Brand Attributes

  1. Agents of Change (change agents)
  2. Culture of Community
  3. Intellectual Rigor
  4. Global Education
  5. Socially Conscious

Agents of Change

  • West Trade Street/Beatties Ford Road revitalization
  • Respect for the past with a view toward the future
  • Students engage in transformational thinking to advance their personal development, affect change in their families and make a difference in their communities

Culture of Community

  • Welcoming campus environment
  • Sense that everyone at JCSU is part of a close-knit family
  • Stewardship of and engagement in surrounding neighborhoods and the city
  • Alumni who make contributions to scholarships, endowments and initiatives to provide opportunities for students who have come after them

Intellectual Rigor

  • Comprehensive academic review
  • Applied research by faculty and students
  • 18th in the nation for graduating African Americans in systems engineering and computer science
  • 79 students doing STEM internships (summer 2012)
  • 3 English students selected to study at University of California Riverside

Global Education

  • Passports issued to every student
  • Study abroad opportunities for students
  • Diverse faculty (faculty from around the globe making it the most diverse faculty of any college or university in the Charlotte area)
  • Involved with international organizations in Charlotte, including the World Affairs Council

Socially Conscious

  • Foster Village Network Center (foster care initiative)
  • Freedom School site on campus
  • Community service hours as a graduation requirement
  • RUN DNC 2012 Project
  • Sustainability Village
  • Spiritual Life Center (accepting of all religions)