Blue Ocean Strategy

In 2011, JCSU was selected by the White House Initiative for Historically Black Colleges and Universities to participate in an innovative proof-of-concept project to employ Blue Ocean Strategy principles to develop a pragmatic strategy to increase student retention and graduation.

Blue Ocean Strategy at JCSU

Blue Ocean Strategy is a strategic mindset and execution methodology that creates unprecedented value at a lower cost. Faculty and staff are working to examine the entire student experience and how it can be improved to help students graduate.

News and Updates

In an effort to keep the Johnson C. Smith University community informed of the developments in the process, information regarding the project, any findings and notifications for open meetings will be posted.


Learn more about authors W. Chan Kim and Renee Mauborgne of The Blue Ocean Strategy Institute at INSEAD.

Learn more about the White House Initiative on HBCUs, a federal program to strengthen and expand the capacity of Historically Black Colleges and Universities in the U.S.