The University will continue to present a strong brand with consistent, credible messages about students, faculty and alumni. Building this strong brand for the University as a whole directly benefits our individual colleges, schools, departments and programs.

For a complete overview of our current branding guidelines, click here.


The following guidelines will help maintain the integrity of our logos for printed publications, web, posters, signs, collateral, and presentations. These guidelines will be updated as needed.

  • Logos cannot be modified or altered in any way.
  • Logos can only be reproduced in approved colors.
  • Logos should not be reduced below minimum size to maintain legibility.

Logos should always be reproduced from high-resolution digital files.

All academic, administrative and support units of the University are required to use the approved letterhead, envelopes, and business cards with approved logos.

Official Font and Colors

The official font of the University logo is Classic Roman.

Official school colors for print are:

  • Gold Pantone 7406
  • Blue Pantone 296

Official Boilerplate

The following paragraph should be used in all University official news releases:

Founded in 1867, Johnson C. Smith University is the premier independent urban liberal arts university located in the heart of Charlotte, N.C. It offers a progressive liberal arts curriculum with 23 fields of study to more than 1,600 students. The University prepares students for success through excellent academic programs with a focus on servant leadership, civic engagement and global responsibility.

Official Seal

The Official Seal of Johnson C. Smith University may be used only for official documents, programs, and proposals.  The Seal may not be covered or used as a watermark. 

Golden Bull

The Johnson C. Smith University Golden Bull is mainly used for sporting events and related collateral produced by the Office of Sports Information.