Mission Statement

The University Communications and Marketing department provides strategic communications and integrated marketing services to the University’s academic and administrative units to advance the University’s reputation, build the University’s brand, and enhance the University’s image through media relations, public relations, marketing communications, web/digital communications, sports information and graphic design. The department also facilitates two-way communication between the University and its various internal and external audiences/constituents.

University Communications and Marketing advances the University’s mission by:

  • Continuously seek opportunities to promote the University’s internal programs, services, faculty, staff and students
  • Elevating the University’s profile in the Charlotte area, the Southeast and the nation
  • Identifying, establishing and maintaining internal and external partnerships that enhance the University’s profile and the exchange of information with its constituents
  • Establishing a comprehensive communications program to continuously educate and cultivate internal and external constituents to build the University's reputation, as well as foster a sense of community and commitment to the University