Guidelines
JCSU PMS
Colors
The
JCSU
PMS (Pantone Matching System) Colors are Reflex Blue and Goldenrod 7406.
Please refer to the following file for RGB and CMYK values to insure
that colors are matching in your presentations. You can
e-mail the Print Shop for help with color matching at JCSU
Print Shop.
JCSU
PMS Colors with RGB/CMYK values (.pdf)
| Goldenrod 7406 |
Reflex Blue |
| |
|
The
Johnson C. Smith University Logo
The
Johnson C. Smith University Logo may be used for official documents,
programs, newsletters, stationary, and proposals. The Logo can
be used as a watermark. All use of The Logo must be pre-approved
by The Office of Public Relations. Any unauthorized use can be
cause for disciplinary or legal action.
The
Official Seal
The
Official Seal of Johnson C. Smith University may be used only for
official documents, programs, and proposals. The Seal may not be
covered or used as a watermark. All use of The Seal must be
pre-approved by The Office of Public Relations. Any unauthorized
use can be cause for disciplinary or legal action.
The
Johnson C. Smith University Golden Bull
The
Johnson C. Smith University Golden Bull is mainly used for sporting
events and related brochures. It may also be used for special programs
such as The Golden Bull Academy, and for various newsletters on
campus. The Bull can be used as a watermark. All use of
The Bull must be pre-approved by The Office of Public Relations.
Any unauthorized use can be cause for disciplinary or legal action.
Design Advice
Keep publications simple. A
well-designed publication
communicates quickly and clearly. Don’t use more than two different
fonts in one publication. For emphasis, use bold or italic or a larger
size. Help the reader know what’s most
important, what should be read first, by making it bigger, bolder and
more prominent than the other elements on the page. Not all stories
and photos should be the same size.
Don’t be afraid of white
space. Use it as you would any other visual element. Use standard
brochure sizes and folds and
standard envelope sizes to keep costs down.
Feel free to contact the Print Shop at 704-378-1104 for help in
designing your next publication.
Examples of well designed pieces can
be found online at http://www.jcsu.edu/news/publications.htm. |
