University Logo Usage

The name and symbols of Johnson C. Smith University represent our institution’s heritage and prestige.
To protect and promote the university’s legacy, several indicia (identifying marks) have been trademarked. Individuals, groups and organizations seeking to use JCSU indicia must have prior approval from the university. Please be aware of the trademarks, as well as other university graphic standards when creating any university-related materials. Any questions can be directed to the Office of Public Relations.

Name – Johnson C. Smith University
The Johnson C. Smith University Logo

The Johnson C. Smith University Logo may be used for official documents, programs, newsletters, stationary, and proposals. The Logo can be used as a watermark. All use of The Logo must be pre-approved by The Office of Public Relations. Any unauthorized use can be cause for disciplinary or legal action.

Name – Golden Bulls / Symbol – bull logo (for athletics only)
The Johnson C. Smith University Golden Bull

The Johnson C. Smith University Golden Bull is mainly used for sporting events and related brochures. It may also be used for special programs such as The Golden Bull Academy, and for various newsletters on campus. The Bull can be used as a watermark. All use of The Bull must be pre-approved by The Office of Public Relations. Any unauthorized use can be cause for disciplinary or legal action.

Symbol – Biddle Hall (as used on letterhead, business cards, etc.)

The Official Seal

The Official Seal of Johnson C. Smith University may be used only for official documents, programs, and proposals. The Seal may not be covered or used as a watermark. All use of The Seal must be pre-approved by The Office of Public Relations. Any unauthorized use can be cause for disciplinary or legal action.