North Carolina PRSA Awards Johnson C. Smith University for Excellence in Communications and Marketing
Charlotte, N.C., - May 24, 2013 – The North Carolina Chapter of the Public Relations Society of America (NCPRSA) has awarded Johnson C. Smith University’s Communications and Marketing Department for excellence in planning and producing a press conference and a JCSU media kit related to events around the Democratic National Convention.
The university received the 2013 Bronze InSpire Award of Excellence for its innovative approach to developing a press kit designed to bring attention to the university during the DNC. The NCPRSA also issued a 2013 Bronze InSpire Award with Honorable Mention for the press conference announcing UFuture: A Summit for Innovative Thinkers.
The press conference was held in partnership with the Congressional Black Caucus Institute in May 2012 to build momentum and media interest in the UFuture cyber summit that would take place in September. The press conference offered interviews with actor Alfre Woodwood, U.S. Congressman Mel Watt and others who would be participating in the September event.
“Our goal was to build relationships with reporters early on so we could maximize coverage of UFuture when they returned to cover the DNC,” said Sherri, Belfield, director of communications and marketing for Johnson C. Smith University. “The exposure we received from the press conference also helped draw attention to the University’s growing reputation as a new urban university that is committed to social responsibility.”
The NCPRSA is the premier PR organization in the Triangle area and eastern North Carolina. The annual awards program honors communications programs that have achieved great success and inspired others across the region.
Founded in 1867, Johnson C. Smith University is an independent, close-knit urban university located in Charlotte, N.C. It has a growing national reputation for integrating the liberal arts with business, the sciences and technology in ways that empower tomorrow’s diverse entrepreneurial citizens and leaders. Offering 23 fields of study to more than 1,600 students from a variety of ethnic, socioeconomic and geographic backgrounds, the university’s excellent academic programs focus on servant leadership, civic engagement and global responsibility. For more information about JCSU, visit www.jcsu.edu or follow the university on social media sites Facebook (www.facebook/smithites) and Twitter (@JCSUniversity).
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